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Digital Marketing Executive at Pause Factory Resources Limited

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Pause Factory is a business and management consulting company that leverages people’s emotions and performance architecture to solve organizational challenges and craft organizational transformation.

We are recruiting to fill the position below:

 

Job Title: Digital Marketing Executive (Female)

Location: Lagos

Description

  • The Digital Marketing Executive will be responsible for developing the strategy used in marketing the company’s product online, utilizing techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others.

Key Duties & Responsibilities

  • Develop and manage digital marketing campaigns.
  • Manage organization’s website and create mini-website of various sales offers
  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, Google Mybusiness etc.
  • Track the website traffic flow and provide internal reports regularly
  • Fix any error in online content
  • Measure site traffic, identify and evaluate new technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
  • Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
  • Meeting target on sales from the online platform.
  • Optimizing Our Website for Easy Search on Search Engine (Google)
  • To rank a website page on the search engine result page and to increase the website’s traffic.
  • Conduct on-site and off-site analysis of clients in various industries.
  • Compile performances report using Google Analytics
  • Contribute to the company’s stand-alone blog for on-page and off-page optimization.
  • Conduct keyword research according to the latest keyword research strategies.
  • Promote the brand’s products and services on various social media channels.
  • Identify new trends and ensure that the brand is in front of the industry developments.
  • Work on SEO (Search Engine Optimization) of the website pages.
  • Edit and post content, videos, graphics, and images on online sites.
  • Promote Company’s product and services in the digital space.
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
  • Creating and executing email-based marketing campaigns.
  • Enhance brand awareness in the digital space.
  • Drive website traffic and acquire leads.
  • Build social media marketing strategy and execute it through competitive and audience research.
  • Optimize company pages with each social media platform to increase the company’s social content visibility.
  • Engagement our audience, website traffic, and generate revenue by exploiting all digital marketing aspects of social media marketing.
  • Manage other e-commerce account; Jiji, Vconnect, Jumia, Konga etc]

Qualification & Experience

  • HND or B.Sc. Computer Science from a reputable institution
  • Must be social media savvy
  • Must reside around Ajah, Victoria Island, Apapa, Surulere, Yaba, Obalende, Costain axis.
  • Female prefarable
  • A minimum of 2 – 3 years work experience in a similar role
  • Having a Graphics design is an added advantage

 

 

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the role as the subject of the mail

 

Application Deadline  30th August, 2021.


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